QR Codes are the latest technology being utilized in print marketing campaigns today. QR Codes are 2 dimensional bar codes that can store text information. QR stands for Quick Response and most Smart Phones today, with built in cameras, such as the iPhone, BlackBerry, Nokia and Droid support this technology. It was originally developed by the car industry to track parts along the assembly line process, but clever marketing entrepreneurs developed another use for this technology. QR Codes can be printed to hold additional information such as coupons, offer codes, maps, or even website addresses. QR Codes can store about 4,000 alphanumeric characters. Here is how it works; the consumer first launches their QR Code application and simply points the smart phone camera at the QR Code and takes a picture. The Smart Phone then decodes the bar code and displays the additional information, enhancing the consumer’s shopping experience. The benefits are endless; imagine clicking on a QR Code to see the current menu for the restaurant ad you are viewing while also being provided with a map and driving directions. QR Codes now provide the bridge between print marketing and enhanced interactive multimedia marketing. There are several bar code scanning applications for your Smart Phone, like Scan Life which comes free with most camera enabled BlackBerrys. If your phone didn’t come with a QR Code Reader application they can be downloaded from the iTunes App Store, Black Berry App World, or from the Android Market.